Founder’s Spotlight: Lunaa

Working with Jacqueline has been such a joy for our team - and an excuse to bring dog fit models into the office! Supporting women-owned businesses is one of the most important parts of our business, and we are proud to support Jacqueline in bringing her product to life.

Follow Lunaa on instagram to see cute dog content & hear about new product launches. Shop the store for super soft sweaters and adorable bandanas!

What inspired you to start your business? 

It all began as a hobby when we welcomed our puppy, Baxter. Struggling to find accessories that matched our aesthetic, I decided to create my own brand. While I was still in college, things didn't fully take off until 2020. My parents, who built a successful restaurant business after immigrating to this country, have always been my inspiration. Growing up in their business taught me vital lessons – stay humble, work hard, and be authentic.

What challenges have you overcome along the way? 

Embarking on this entrepreneurial journey solo meant juggling roles in marketing, shipping, and social media. Amid the hustle, maintaining personal well-being emerged as a significant challenge. Seeking support, I connected with the remarkable team at AJG—a group of empowered women. Now, as I anticipate outsourcing certain tasks, the horizon is filled with possibilities

Do you have any advice for others looking to start their own business?

Absolutely! Just take the plunge! Don't let uncertainties hold you back. You might have countless reasons to doubt yourself, but unless you try, you won't know your potential. The journey won't be easy, and success may take time, but every small step is progress. Celebrate your wins, no matter how small. Don't hesitate to seek help from those around you. It's okay not to have it all together – learning is part of the process. Most importantly, have fun and be yourself!